Print IS still alive and kicking!

Digital marketers and media experts have been predicting the death of print for years, but instead of disappearing, print media is just re-inventing itself for a digital world.

So while you may be pulling out all the stops to make your business a big hit digitally, here are four reasons why you shouldn’t neglect the world of print to connect with your customers…

Engagement

Digital media may be great in terms of accessibility for reaching a wide audience quickly, but for engaging directly and personally with your customers and giving them reliable information, print comes out on top. People can be sceptical of information they receive online, where misleading or false information is scarily common. If you want to really engage with your customers, a targeted direct mail campaign will stand head and shoulders above any e-mail, in what is a digitally exhausted world.

Durability

Most of you probably have drawer full of takeaway menus, coupons and adverts and some select magazines which are kept throughout the house. You know where they are, so when you fancy some takeout food you just make a trip to the ‘drawer’.  Do you ever find it difficult to locate an article you’ve read online previously? Unless you remember to bookmark the page, trying to find a certain report or article on the World Wide Web can be like trying to find a needle in a haystack! Even if you can remember exactly where you read the piece, there is always the possibility of it being deleted in time. So again, in this way printed material allows your marketing literature to be kept close at hand – a huge advantage for both you and your customer.

Creativity

From 3D pictures to innovative folding flyers, print media lets you think outside the box and be creative. Advertising flyers can be unusually shaped, inventively interactive, or even made of an unconventional material. Great things can happen once you move past the idea of a magazine or advertising flyer as something to just read, but something you can also interact with. Most importantly, printed literature provides tangibility; your customers cannot touch and appreciate the feel of a glossy brochure with an online feature!

Opportunity

The online world seems to be becoming noisier by the day as every business is trying to get your attention, meanwhile, the world of print has become much ‘quieter’ in recent years. This means that any new publication launched today faces less competition, so could give your brand the advantage of individuality and give you the edge in a market where online advertising is the norm.

So don’t reallocate your print resources just yet. Print media can still play a vital role in helping you reach your customers and market your services.

Don’t forget to utilise promotional products alongside your printed corporate literature – industry surveys have shown that 78% of people use a promotional product at least once a week…so don’t miss out on this key marketing opportunity for long lasting brand awareness!

Get in touch with us now for product inspiration and pricing – call 01200 450 005 or email sales@love.tobrand.co.uk

Real Christmas cards, or e-cards: that is the question.

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At Christmas, we’re quite the traditionalists, so love receiving handwritten cards in brightly coloured envelopes through the post each year; there’s definitely something charming about a scrawled, festive message which has been written with care (we like to think so anyway!). Everybody has their own individual writing style which gives your card that personal touch, and so surely this should have the edge on a digital, generic e-card?

We believe so anyway, and it seems we’re not the only ones!

Industry reports show that the trend for sending e-cards at Christmas is taking a downward turn, with £14million more being spent by those choosing to send festive greetings through the post in 2015, compared with 2014.

The figures suggest, according to Greetings Card Association (GCA), that well-wishers are reviving the tradition for sending physical cards, opting to keep the custom of decorating walls and mantelpieces with those characterful greetings from friends and family alive.

Real Christmas cards’ tangible nature means they’ll be picked up and read by family and friends many times over the festive period, sparking off conversations about relatives overseas and reminiscing about happy times with friends.

They are also a month-long marketing tool for any business wanting to let their customers and suppliers know that they are at the forefront of their minds. It reminds them that you care and importantly, opens up the conversation for future business. Remember that old client you’ve been meaning to get in touch with? Why not say ‘I’m still here’ with a Christmas card?

Real cards do what an e-card can’t. Yes, e-cards may be eco-friendly, cheaper and quicker to send than putting pen to paper, affixing a stamp and battling the cold to stuff them into your nearest post box, but we think that’s part of the fun!

Instead of sending out a quick, impersonal Christmas email to your customers, why not order Christmas cards personalised to your business this year? We can supply these from just 50 units and the lead time is only 5 days from artwork approval!

So, you still have time to get your corporate, tangible cards ordered and out the door in time for Christmas! Call 01200 450 005 or email sales@love.tobrand.co.uk for prices and further details.

How to make customers LOVE your brand

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Although it seems fairly obvious, the level of your business’ success really does depend on the way you treat your customers. It’s essential to build strong customer relationships; to show them they’re important to you, whilst continually striving to meet and exceed their expectations. A happy customer equals a loyal and longstanding customer!

We have many automated ways to communicate with customers, but in doing so, we can easily become perceived in a bad light for an un-personal and cold customer service approach.  People want to speak to people, not a robot.

Just one bad review or comment about your brand can reach many people on social media and damage your reputation. It’s important you manage any negative feedback quickly and efficiently, which will only further demonstrate your company’s dedication to excellent customer service.

So, what can you do to improve your customer relationships and make them fall in love?

Communicate

Speak and interact with your customers – before you press send on that e-mail, why not pick up the phone instead? We often have little time for telephone conversations when a quick e-mail can do the job, but making the effort to call will often lead to conversations that would never have taken place over e-mail, and will further enhance your relationship.

Satisfy expectations

Gather feedback from your customers to see how you can develop your offerings, rectify any issues and show your company’s dedication to improving customer service. Send a satisfaction survey to a customer after they’ve purchased; a wealth of information can be gleaned from customer feedback, and be it good or bad, it can be imperative to ensuring customers stay on board.   

Thank your loyal customers with a gift…i.e. promotional item!

Say thank you to your customers for their business – with branded merchandise and gifts of course! These are our four best ways of utilising promotional products to say thank you:

  1. Send a surprise Birthday gift to your top 20 customers
  2. Give your customers a thank you gift on their 1st year anniversary of being a customer
  3. A Christmas gift is always well received and ideal to say thanks for their custom over the year
  4. Or just an impromptu promotional product surprise to show you care!

The customer is always right

No matter what we do, things go wrong that are beyond our control, but you must always remember the golden rule – No matter the circumstance, grit your teeth, take a deep breath and silently repeat to yourself, “The customer is always right”. Firm foundations for a long customer relationship can be forged by how you handle an unfortunate mishap. Think about the longevity of the customer rather than the initial loss.

Offer something unique

Stand out from your competitors and show your customers how you’re different. Whether that be your industry experience, excellent customer service, your workforce, or perhaps the personalised user experience your website offers. Work out what your point of differentiation is and shout about it, as it will be key in a competitive industry and also gives your current customers reason to stay with you.

If you’d like to use branded merchandise to thank your customers, provide staff incentives or just for a new and innovative way to market your services, then give us a shout now! Call 01200 450 005 or email sales@love.tobrand.co.uk

Right place, right time…

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Very recently we took a phone call from a Marketing Manager who had attended a seminar we hosted a couple of years ago. Although she’d been interested in the idea of promotional merchandise, the company was fairly new and didn’t have the budgets available, so off she went with one of our Love to Brand nail files in her handbag.

2 years later, the business is flourishing! They now have a budget set aside for marketing, and promotional items will form part of their strategy. So guess who she called? You got it; the Love to Brand promotional nail file had been in her possession for the past couple of years and had been used on a weekly (sometimes daily) basis. The product not only found a part to play in her daily life, it also ensured she had our details to hand when the time was right to make that all-important phone call.

Effective marketing is about being there when your prospects are ready to buy, and promotional merchandise allows you to do just that.

You’re lucky if you pick the phone up to a client or prospect and they happen to want to buy there and then. A branded item on their desk (or in their handbag or pocket) ensures they’ll think of you when they’re ready to make that buying decision, putting you in the ‘right place at the right time’.

Would we have been at the forefront of this lady’s mind if she had only taken one of our business cards or seen an advert? Maybe, but it’s more likely that they would have ended up with the pile of other business cards in her desk drawer or would have been forgotten about.

So how are you going to make sure your company details are in ‘the right place at the right time’ in the next sales quarter?

A promotional product specialist (like us!) will help you find the right promotional product for your company; whether that be a tape measure if you’re a building contractor, a sports bottle if you’re a gym or maybe a calculator if you’re a firm of accountants.

Promotional products work…and hey, we all need a little reminder sometimes!

Putting ink onto paper…

Traditional writing instruments are the most popular promotional products purchased, so we felt it was only right to dedicate a blog to the good, old fashioned pen!

Writing with a pen may be perceived old-hat in this digital world; however, pens do still serve an important role in our lives.

We bet that you all use a pen at least once a day – whether that be to doodle whilst on the phone (we all do it!), writing a to-do list or jotting a phone number down; pens are certainly still a necessity and are definitely here to stay!

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Just think of all the millions of people working in offices and every single one of them will need a pen at some point during their working day; we bet they’d struggle to work a day without one.

Technology often lets us down, but your old fashioned pen can always be trusted…running out of ink is the worst possible scenario, but this can be solved in a matter of seconds by grabbing a fresh one from your pen pot!

Studies have shown that writing notes onto paper is better for your brain in comparison to typing on a PC. It increases understanding and retention of the information…so students take note. Assignments, reports and papers may be typed up, but if you’re revising for exams, reach for your trusty pen and start making notes!

 A typical ballpoint pen can draw a line between 4,000 and 7,500 feet long – yes, we were surprised too! Combined with the statistic that people keep hold of a pen for an average of 6 months, a branded pen is a low cost marketing tool which will provide you with daily and long lasting brand exposure.

We have to admit that technology certainly is a wonderful thing and it’s exciting how quickly it’s developing; providing us with the capabilities and accessibility which 10 years ago, we’d never have dreamed would be possible. However, isn’t there just something satisfying about scribbling all over a piece of clear white, lined paper in your notebook? This can’t ever be achieved using a digital platform, plus the individuality of each person’s handwriting can only be captured using a pen and paper. I don’t know about you, but we think there’s something special about a handwritten note, memo or letter…

So in light of this, we think pens should play an important part in any company’s promotional offering! There’s a VAST range of branded pens available; from a promotional giveaway at 15p per unit, all the way to executive metal ball pens at the opposite end of the spectrum.

Bearing this in mind, branded notebooks are also a great investment to promote your services alongside your promotional pens!

So let’s not forget traditional communications and give some appreciation to the trusty pen and paper; because without these we’d most definitely be quite lost!

Finally, here are some random pen facts for you…

  • Pens are 5,000 years old. Ancient Egyptians used reed straws and ink made of soot or red ochre mixed with vegetable gum and beeswax.
  • In 95% of cases, if a person is given a new pen, the first word they write is their name.
  • On average, a pen can write approximately 45,000 words!

For all your pen and paper needs (branded of course!) give us a ring on 01200 450 005, email sales@love.tobrand.co.uk  or perhaps send us a nice handwritten memo?!

Game, Set and Match!

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With Wimbledon being the sporting event of the moment (except the Euros of course, although England’s performance would be best forgotten!), we’ve based this month’s blog on how your organisation can win ‘Game, Set and Match’ through the use of promotional merchandise…

We’re all looking for opportunities to keep in front of our customers, but often clients will tell us that they struggle to find reasons or ways in which to make contact.

The beauty of promotional merchandise is its adaptability to different audiences and varying times of the year, and its ability to achieve many different marketing goals.

Everyday life is full of opportunities; together with the flexibility which promotional items provide, you’ve got a winning combination. While you’re thanking your customers or reminding them how great you are, your company details are on the notepad, pen or mug that you’ve just sent them.

Here are a few of our top ‘winning combinations’:

  • Reward your most loyal customers – A quality promotional item is a great way to say “thank you” and will also encourage repeat business.
  • Try a themed ‘seasonal’ campaign. Ice scrapers in Winter, desk flower pots in Spring, or how about hand-held fans in Summer?
  • Send a promotional item on a customer’s birthday; it goes a long way to reinforce loyalty.
  • Offer a free gift with every order; a great way to drive up an average order value. Set a minimum order value and watch as customers order more products to claim their free gift.
  • Allocate an ‘order anniversary’ – send clients a corporate gift on the 6/12 month anniversary of their 1st order; they won’t be expecting that!
  • Prizes on social media – not only is this an engaging way to get people talking about and sharing your brand, it’s a great way to use promotional products as incentives to gather information.
  • Align yourself with high profile events such as Wimbledon. ‘Serve up’ a great offer, or explain how you can increase their ‘net profit’.
  • Want to encourage clients or prospects to participate in surveys? Promotional products can provide the incentive required whilst ensuring you get something in return.
  • Valentine’s Day, Easter, Halloween, Christmas – All opportunities not to be missed! Be their ‘Valentine’ or remind them how ‘eggscellent’ you are….

Simple products can be turned into powerful promotional tools if the right marketing message is applied.

If you want help ensuring your company are ‘winning’ in the next sales quarter, give us a call on 01200 450 005 or drop us a line at sales@love.tobrand.co.uk

Calls to action – the lowdown!

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What is a call to action?

A call to action (or CTA) is the element of a marketing message which aims to persuade a person to perform an act and/or respond in the way you want them to.

In other words, a CTA tells people what you want them to do, for example Call, Subscribe or Request a price.

Calls to action should be clear, concise and to the point; you need to make it easy for a potential customer to engage with you.

Why they’re important…

  • To maximise engagement with your target audience
  • Essential to encourage enquiries and drive sales
  • Provides focus and helps to achieve the objective of your promotional campaign

How to create calls to action…

Write your call to action so that it is a clear instruction and tells your target audience exactly what you want them to do; keep the amount of words you use to a minimum. Then put yourself in your customer’s shoes and ask yourself if your call to action is simple to understand; would it be easy for someone to follow the instruction and perform the action intended?

Calls to action and promotional merchandise…

Calls to action are an important part of any marketing no matter the platform or industry, and this includes promotional merchandise. Thought must be given to what is printed on the product and what the purpose of that message is; if you don’t tell your customer what is expected of them next, the product will have little or no real promotional value.

One example that comes to mind is:

Two health-related companies wanted to drive traffic to their website. Company 1 printed their website on a pen and posted them to their clients. Company 2 also decided on a pen but printed, “Visit www.fakewebsite.com for 10 secrets to keeping your family healthy.” This was a clear and concise promised reward for visiting the website and gained the increased traffic they desired. Sadly, most companies do what Company 1 did and give little thought to how the product will be branded in order to achieve their goal.

The key to making any item of merchandise as effective as possible is to think in terms of your end goal or call to action: how the item can generate phone calls, drive people to your website or gather data on a competition entry. Whatever your goal, it usually takes more than simply putting your logo and contact information on a pencil, pen or note pad!

Utilise promotional products with a call to action to help achieve your marketing objectives! Get in touch now for product inspiration and help with that all important call to action if you’re stuck for ideas! Just give us a call on 01200 450 005 or email sales@love.tobrand.co.uk

Are you making the most of exhibitions?

Events, exhibitions, trade shows, expos (or whichever term you like to refer to them as!) are happening all year round and are an effective way to promote your business, as well as a great networking opportunity.

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If you’re already exhibiting at an upcoming event or are thinking about promoting your organisation at an exhibition, here are a few tips and pointers to help you get organised and ensure you achieve the most you possibly can:

Plan: Make a wish list as a starting point – write down everything you can think of which you might want on your stand. Then, just keep adding to this as and when you think of more things. As your planning progresses, you will most likely whittle your list down to just the necessary items.

Exhibition stands: Think about how you want your stand to look and stick to a theme for a professional appearance. Once set-up, ensure your stand is kept tidy at all times and there is always somebody manning your space – leaving your stand unattended not only looks un-professional but you could also be missing out on potential new business opportunities.

Transparency: Ensure your exhibition stand clearly states what your organisation does, has examples of the organisation’s products and/or services on display and tells your visitors why they should come to your stand. Utilising pop-up banners and having leaflets at a convenient place for visitors to pick up, will help you to achieve this.

Literature & merchandise: Ensure you have leaflets and business cards which are easily accessible for your visitors to just pick up from your stand – not everybody will want to stop and talk but may just want to take your contact details away with them. Then of course, branded giveaways are essential! Everyone loves freebies and people will be more likely to visit your stand if they can see you’re giving away some goodies. Promotional products allow you to ensure the recipient will have your details long after the exhibition has ended.

Be a visitor: Attend an event beforehand to see what catches your eye. Which are the best stands? Where are the different components placed? Determine how other businesses have used small budgets in clever ways and take away these ideas for your event.

People: Remember, the individuals manning your stand are the faces of the organisation. Pick the right people for the job; friendly, confident and knowledgeable usually ticks the boxes. Over eager sales people who jump in the face of everyone who passes by will create a negative perception of your business.

Marketing: Once you’ve booked your space at an exhibition, shout about it! Put it on your website, blog about it, tweet about it – utilise all of your marketing communication channels to create awareness and make it common knowledge that you’re going to be exhibiting.

Follow up: To achieve the best return on your investment, think carefully about how you are going to attract visitors, engage them and most importantly, follow-up afterwards. Exhibitions are a large investment; anyone who stops to talk is a potential future customer. Attain their name, number and email address then follow up with an email, phone call or newsletter. Ensure you follow-up your new leads within a few days of the exhibition in order to make an impression whilst the event is still fresh in everyone’s minds.

Here are our top promotional product picks for event giveaways…

Bags: Perfect for visitors to carry everything they’ve collected from various other stands. GO BIG; make your bag the biggest possible. Every other bag they’re then given will be put inside your bag, meaning yours will be the one on show!

Water bottles: Walking around exhibition halls is thirsty work, so branded bottles of water will be well received.

Pens: A cheap giveaway which you can utilise without worrying about expense. Promotional pens are perfect for handing out on mass to create and maximise brand awareness.

Themed items for your industry: Eg. – car shaped mint cards for Automotive organisations or house shaped money boxes for Estate Agents. Items relevant to what you do always pack an extra punch.

Confectionery: Everybody loves sweets and chocolate, so why not give people visiting your stand that much needed energy fix to get them through the day.

Balloons: Bright, fun and a great way to decorate a stand. Why not go bespoke with your own shaped balloons to really stand out!

Branded corporate wear: Make sure you and the team look the part. It can differentiate you from the competition and gives you a uniformed and polished appearance. Utilise items such as t-shirts, polo shirts, embroidered ties, neck scarves and printed name badges.

We couldn’t not also include our top ‘What not to do’:

DO NOT treat your promotional items as purely decoration for the stand; they’re not there to make it look pretty. Pyramids of mugs or fans of pens on the table – the clue is in the title, giveaways are for GIVING AWAY! Have them accessible so that passers-by can easily pick them up and have staff on the stand handing the items out. The more people that receive a giveaway, the more likely you will be to see a return on your investment.

Got an event coming up? If so, you’ll need branded freebies to allow your visitors to take away your details in a memorable way, which is where we come in…Get in touch now for product inspiration, ideas and prices! Give us a buzz on 01200 450 005 or contact us at sales@love.tobrand.co.uk – We’d love to help you make your exhibition a success!

File formats, brand colours & printing – what you need to know!

Once you’ve chosen which promotional products are right for you, it’s time to think about the branding. This is usually quite straightforward; however, there are some technical considerations which must be taken into account…

Print file formats

If we had a pound for every time a customer says, “can’t you just get the logo from our website, or off my e-mail signature?” we would be very wealthy indeed!

However, for printed items your logo needs to be in the correct file format to ensure the finished product is of the highest quality possible. To be certain you have the required files for all printing processes and indeed other applications, i.e. web and e-mail marketing, we’d suggest that you ask your designer for the following when your artwork is created:

EPS/AI – Either of these file formats allow the logo/artwork to be enlarged to any size without loss of quality. Both are essential to have if you require items printed with your branding and are generally the most frequently used in the promotional product industry.

JPEG/PNG – Most people will be aware of these two file formats and will probably use them regularly. They are both ideal for e-mail marketing and online use, whether that be on a website, blog or on social media. Generally, these file types need to be at least 300dpi (DPI = dots per inch), otherwise, the quality will be too low and the image will appear fuzzy or blurry.

EPS/AI files are typically the formats we require to print promotional products and are always the preferred file format.

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Brand colours

In order to portray a successful brand image, colour consistency across all communication channels is essential. Your brand colours are your corporate identity and distinguish you from others. Therefore, in addition to the above file formats, ensure you ask your designer/agency to provide you with your brand colour references for Pantone, CMYK and RGB…

Pantones

Far too often we see organisations using colours on their website which aren’t quite the same shades as used on their other marketing literature or branded merchandise. The printed colours on the merchandise will often be a different colour variation to both the website and printed literature, resulting in poor brand consistency. Generally, this is due to the Marketing or Design team not understanding the correct use of colour across different mediums and also not having clearly defined, brand colour compositions for each process.

Promotional items are most commonly printed using spot colours, by a screen printing process. In order to print individual spot colours on to products, you need to know your brand’s Pantone colours.

The Pantone Colour Matching System is a standardised, colour reproduction system. By standardising the colours, different manufacturers in any location can all refer to the Pantone system to ensure colours match, without direct contact with one another. For example, if your organisation’s corporate colours are blue and red, both will have a Pantone reference which can be found in the Pantone system and will determine the exact shade of blue and red in your branding. By providing a print company or ourselves with these Pantone references, we can ensure the printed colours on your promotional product are these specific Pantone colours, therefore, providing an exact colour match and brand consistency.

Finally, pantone references either have a C or U letter following the number. This stands for coated or uncoated and is generally only relevant when printing on to paper. As paper can be coated (shiny, soft feel) or uncoated (often used for printer paper and letterheads) the colour will appear slightly different when printed, hence why the letter is required by the manufacturer. Print on coated paper is rich and vibrant because the ink sits on top of the paper; however, an uncoated paper allows the ink to be soaked up, so the printed colour often appears duller.

CMYK

The second printing process regularly used for promotional products is full colour printing – also known as 4 colour and/or CMYK.

This process is cheaper than screen printing Pantone colours, therefore, is more cost effective for larger quantity print runs and is required for artwork containing more than 4 Pantone colours.

It uses 4 standardised base colours to create the printed image – Cyan, Magenta, Yellow and Black (CMYK). Unlike screen printing Pantone colours, full colour printing can’t guarantee exact colour matching; therefore, it is essential to provide the manufacturer with your CMYK breakdowns to ensure the correct colour shade in your branding is printed. If your artwork contains a number of different colours, it isn’t possible to print an exact match for every colour, so the manufacturer will produce a best match. However, providing your artwork is set-up correctly by your Designer, using the correct CMYK breakdowns within the file; there shouldn’t be any colour variation issues.

RGB

This is not another print process and isn’t relevant to printing promotional merchandise, however, we thought it would be helpful to just give you a brief understanding of what this colour breakdown is used for…

RGB is a colour scheme associated with digital displays and for online use. It combines the primary colours, red, green and blue, in various degrees to create a range of different colours. If you are producing something that will only be seen digitally, use RGB. A digital monitor is made up of pixels which are comprised of three light units – one for red, one for green, and one for blue. The RGB values are applied to these pixels, setting the luminosity for each of the light units in each pixel.

A common example, for which you may require RGB breakdowns, is when producing a digital document with coloured text. To keep brand consistency throughout your digital communications, you must ensure the text is in your correct, brand colours. To do this, you need to request the RGB breakdowns for these colours from your Designer. You can then input the 3 values into the software you’re using – this option appears when you highlight the text and choose to change the text colour.

Below is an example of a Pantone colour with the relevant CMYK and RGB breakdowns for that particular colour:

Pantone 299

If you’ve re-branded recently, would like to increase brand awareness or need to create a stronger brand image and improve your corporate reputation, why not consider utilising promotional products?… Find out your brand colour references and we’ll suggest relevant product ideas specifically for your campaign! Just give us a call on 01200 450 005 or contact us at sales@love.tobrand.co.uk

Marketing planning….are you ready for 2016?

Happy New Year! We can’t quite believe its 2016 – time flies when you’re having fun! Along with a New Year is the requirement for a new marketing plan; putting your strategy together for the year ahead is essential and the earlier it can be done the better – get organised now to ensure your business and sales objectives can be achieved!

Including promotional merchandise within your plan can be difficult, if you’re not sure how exactly branded giveaways can help you achieve your overall objectives, this is where we come in to offer our expertise and advice…

A well-chosen piece of promotional merchandise, aimed at the right target audience can remain with the recipient for a lifetime. Not only will it prove to be the hardest working form of advertising you can find, it will also increase your brand awareness by putting your name in front of your customer – all day, every day.

Marketing planning….are you ready for 2016?

The key to achieving this is choosing the right product, so here are our 7 ‘Top Tips’ to ensure you make the right choice and gain the best return on your investment:

1. Objectives

Define your objective; are you aiming to promote a new product, incentivise customers or increase traffic to your website? Clear objectives will ensure you select the right product to achieve that ever important ROI.

2. Target audience

Know your target audience and keep them in mind when making your decision. Think about your own experiences; maybe you have a favourite key ring, t-shirt or even the golf brolly in your car. These items were intended to advertise a message and create a bond between you and the brand; if you’re still using them, they have succeeded in their purpose.

3. LTV

Think about who you’re targeting. Think about the ‘lifetime value’ of your client and that should dictate your budget!

4. Message

What message do you want to portray. Mugs can be a great choice for office-based companies, but if you specialise in outdoor clothing, you might want your customers to associate you with a like-minded item such as a thermal travel mug or sports bag.

5. Functionality

Make it useful and worth keeping. A ballpoint pen ticks the first box but is it worth making space in the desk tidier for? If not, your ‘brand ambassador’ will quickly find itself out of sight, and your brand out of mind.

6. Budget

If budgets are tight, take a more targeted approach. Instead of trying to satisfy 500 clients on a £500 budget, just look at your top 50 clients, i.e. your biggest spenders. This will allow you to buy something far more in line with the long-term value of that client.

7. PLAN AHEAD!

Don’t restrict your choice of items because you left it too late to order. Your choice of product should be just as high on the agenda as designing your exhibition stand, choosing your venue or planning the entertainment!

If you’d like help making your marketing objectives a reality in 2016, we’d love to help. Either give us a call on 01200 450 005 or contact us at sales@love.tobrand.co.uk – We hope to hear from you soon!