Putting ink onto paper…

Traditional writing instruments are the most popular promotional products purchased, so we felt it was only right to dedicate a blog to the good, old fashioned pen!

Writing with a pen may be perceived old-hat in this digital world; however, pens do still serve an important role in our lives.

We bet that you all use a pen at least once a day – whether that be to doodle whilst on the phone (we all do it!), writing a to-do list or jotting a phone number down; pens are certainly still a necessity and are definitely here to stay!

Just think of all the millions of people working in offices and every single one of them will need a pen at some point during their working day; we bet they’d struggle to work a day without one.

Technology often lets us down, but your old fashioned pen can always be trusted…running out of ink is the worst possible scenario, but this can be solved in a matter of seconds by grabbing a fresh one from your pen pot!

Studies have shown that writing notes onto paper is better for your brain in comparison to typing on a PC. It increases understanding and retention of the information…so students take note. Assignments, reports and papers may be typed up, but if you’re revising for exams, reach for your trusty pen and start making notes!

A typical ballpoint pen can draw a line between 4,000 and 7,500 feet long – yes, we were surprised too! Combined with the statistic that people keep hold of a pen for an average of 6 months, a branded pen is a low cost marketing tool which will provide you with daily and long lasting brand exposure.

We have to admit that technology certainly is a wonderful thing and it’s exciting how quickly it’s developing; providing us with the capabilities and accessibility which 10 years ago, we’d never have dreamed would be possible. However, isn’t there just something satisfying about scribbling all over a piece of clear white, lined paper in your notebook? This can’t ever be achieved using a digital platform, plus the individuality of each person’s handwriting can only be captured using a pen and paper. I don’t know about you, but we think there’s something special about a handwritten note, memo or letter…

So in light of this, we think pens should play an important part in any company’s promotional offering! There’s a VAST range of branded pens available; from a promotional giveaway at 15p per unit, all the way to executive metal ball pens at the opposite end of the spectrum.

Bearing this in mind, branded notebooks are also a great investment to promote your services alongside your promotional pens!

So let’s not forget traditional communications and give some appreciation to the trusty pen and paper; because without these we’d most definitely be quite lost!

Finally, here are some random pen facts for you…

• Pens are 5,000 years old. Ancient Egyptians used reed straws and ink made of soot or red ochre mixed with vegetable gum and beeswax.
• In 95% of cases, if a person is given a new pen, the first word they write is their name.
• On average, a pen can write approximately 45,000 words!

For all your pen and paper needs (branded of course!) give us a ring on 01200 450 005, email sales@love.tobrand.co.uk  or perhaps send us a nice handwritten memo?!