Kingfisher Shopping Centre
Kingfisher Shopping Centre was sponsoring a local cycling event and wanted to source some promotional products to maximise the coverage they got on the day.
They’d sponsored the event the year previous and in typical style the great British summer was true to form…and it had poured down! They looked into branded umbrellas but found that this would be cost prohibitive, so Love. To Brand suggested promotional ponchos – they’d do the same job at a fraction of the price and would be far easier to distribute.
Needless to say, Kingfisher loved the idea and the green light was given to produce the order.
So what do you reckon….did it rain on the day?