WBAC.com were launching a TV advert promoting their new ‘3 simple steps’ to selling cars and were looking to communicate this launch with internal staff.
Love. To Brand suggested having a goody bag delivered to all staff the day before the TV advert went live including car shaped mint cards, mugs, coasters and mouse mats all promoting the new initiative. The TV advert was a big coup in the industry as James Cordon was doing the voiceover on the ad, and staff were to see it for the first time that day, just before it went public.
Love. To Brand handled the fulfilment of the project and packaged all of the items into bags, whilst also managing the logistics due to WBAC.com having numerous sites around the country to which the bags needed delivering.
The bags were a welcome surprise for staff and helped successfully launch the much awaited TV advert.